Scaling a Fintech Platform Across Southeast Asia
Challenge
A fintech platform providing SME lending solutions needed to expand beyond its home market but faced significant obstacles: fragmented regulatory landscapes, varying lending practices, and diverse banking infrastructures across Southeast Asian markets.
Solution
Prioritized market entry sequence based on regulatory openness, market size, and competitive landscape.
Created a flexible product architecture allowing for market-specific customization.
Developed strategic banking partnerships to navigate local regulations.
Implemented a "regulatory-first" go-to-market strategy focusing on compliance as a competitive advantage.
Results
Successfully entered three key markets in 16 months.
Secured strategic partnerships with leading financial institutions in each market.
Achieved 250% year-over-year growth in lending volume.
Established reputation as a compliance leader, facilitating accelerated regulatory approvals.
