Accelerating European Expansion for a Data Security Platform
Challenge
A North American data security platform needed to rapidly scale across European markets while navigating complex regulatory environments, including GDPR compliance and varying national security requirements. They faced significant challenges in localizing their offering, establishing credibility with European enterprises, and building a regional team capable of supporting their ambitious growth targets.
Solution
Conducted comprehensive regulatory mapping across target markets, identifying compliance requirements and implementation timelines.
Developed a hub-and-spoke entry model with initial focus on establishing credibility in Germany and the UK.
Created a channel partnership framework to accelerate enterprise access.
Designed a phased talent acquisition strategy focused on building regulatory expertise and enterprise sales capabilities.
Results
Successfully launched in 3 European markets within 12 months.
Achieved 125% of first-year customer acquisition targets.
Established key reference customers in highly regulated industries.
Built self-sustaining regional team with 85% retention rate after 18 months.
